There are different ways a problem can be solved and as a designer we often find ourself blocked or are unsure of the design direction we should take. This is where the design critique comes in. Design critiques should be part of every design team. The work of critique or any feedback is to help unblock the person to move them forward so that the individuals can deliver quality results. It is not about a bunch of people’s opinions on the work of the person presenting but rather collectively supporting the person to be able to get to the end result. …
In day to day life, we use need and want interchangeably. Let’s understand what need and want actually means.
A need is the basic essential item. You need food, water, air, shelter to survive. A want is placing some personal preference(something you wish for) as to how that need must be fulfilled.
I need something to eat, I am hungry.
I want to eat noodles (your preference; even though there are other food items in the house)
Most of the marketing is in the want-fulfilling business, not the need-fulfilling business. Apple does not want you to buy just any watch, they want you to want to buy an Apple Watch. Likewise, Calvin Klein wants you to want their trunks when you shop for undergarments. On the other hand, a non-profit such as the any Cancer Association would like you to feel a need for a check-up and does not care which doctor you go to. …
Humans are complicated. Not only we change our attitudes during our lifetime but we try to change other people’s attitudes as well. Moreover, our behavior is not always influenced by our attitudes.
Let’s understand what attitudes and behaviors are.
Attitude refers to a set of emotions, beliefs, and opinions toward a particular object, person, thing, or event. Attitudes are often the result of experience or learned tendency, and they can have a powerful influence over behavior.
Eg: Football is the best sport (that is an opinion I have). …
Let’s break down the terms - UX and strategy
When you are working on a product or service, every company or a non-profit needs to provide the best user experience so that the users achieve what they hope to achieve by using their products or services.
Eg: For a company — If a website that files taxes on your behalf doesn’t do the work then you as a user will be frustrated and would never go back to the website.
Eg: For a non-profit like a government website — If users come to check for any visa issue and don’t find it then that user might get deported. …
When you invest in something, you expect a return. The investment can be in terms of anything, money, time, resources, etc.
For design, the investment can be in terms of hiring a new designer or an intern, working on a design system, assign more time for research, redesign a flow, design a feature, etc.
You need to care about design ROI to gain executive buy-in and to obtain any resources if you need it.
It is difficult to define the ROI of design because there are no clear metrics to quantify the impact of just design. When talking about a product, it is a combined effort of several departments and there are no ways to assess or set targets for the output of the design teams. …
When you are designing, you are making a design decision. Every time you are making a decision, you are compromising on something else. It is up to you to decide what is mandatory, what is optional, and what is to keep out.
Every team in an organization is dealing with the tradeoff. Eg: Engineers are deciding internally how to improve the code. What they can change in a given period given the resources they have.
While designing, you are going through so many alternatives ideas, solutions and it can be difficult to decide which should you select and which should be left out and why. …
A user’s needs for a given product changes with time and space. Eg: A user’s needs for a given product in the morning at home may be different than in the afternoon at the office.
When designing UI, most of the time we are more interested in the effect rather than the cause. Eg: Cliona is a returning user for an e-commerce app The cause may be that she wants to check on out of stock items or she is checking to see if the price has dropped etc.
Sometimes when designing, we embrace static methods of planning and executing the ideas. But, instead of thinking about screens, we must think about different states the system can be in and the context behind it can help us in better defining these states. …
As per Wikipedia:
A content designer’s task is to communicate information in the best way possible. They usually work with text, images, or video. Content designers research the audience so that they can design effective content for them. They try to make it simple for that audience to find the content they need.
You might come across different content related titles such as Content Strategist, Content Developer, UX Writer, Digital Content Specialist. Are the titles completely different or are they interchangeable?
The answer is the same as the answer to other design roles, which is, it depends on the companies how they define the role and the responsibilities for each title. …
My classes were held online from February due to pandemic. Few international students had left for home. However, the online classes didn’t affect the studies. We were using the software provided by my college for lectures. For discussion, we had breakout rooms where we would collaborate. I haven’t worked remotely so it was really awesome to collaborate this way.
This was what happened when students in my class realized that they can make shapes in the software.
The module I was taught this semester was User Interaction Design, Social Media Application, and Design Principles & UX.
1. For my Social Media Application module, we had to develop a hybrid mobile app using Ionic. I would have loved to work on React Native. React Native is used by 42% of the engineers working on hybrid apps. I have a background in Computer Science and it was really upsetting to me to work on Ionic. …
The design practice in which the needs of people with disabilities are specifically considered.
The design of products and environments to be usable by all people without the need for adaptation or specialized design.
Eg: Anyone can use the automatic door without adjusting.