Credit: Icon from Flaticons

There are different ways a problem can be solved and as a designer we often find ourself blocked or are unsure of the design direction we should take. This is where the design critique comes in. Design critiques should be part of every design team. The work of critique or any feedback is to help unblock the person to move them forward so that the individuals can deliver quality results. It is not about a bunch of people’s opinions on the work of the person presenting but rather collectively supporting the person to be able to get to the end…

Image credit: Background by @messalaciulla

In day to day life, we use need and want interchangeably. Let’s understand what need and want actually means.

A need is the basic essential item. You need food, water, air, shelter to survive. A want is placing some personal preference(something you wish for) as to how that need must be fulfilled.

I need something to eat, I am hungry.
I want to eat noodles (your preference; even though there are other food items in the house)

Most of the marketing is in the want-fulfilling business, not the need-fulfilling business. Apple does not want you to buy just any…

Image credit: background (by davidclode), illustration (by dinosoftlabs)

Humans are complicated. Not only we change our attitudes during our lifetime but we try to change other people’s attitudes as well. Moreover, our behavior is not always influenced by our attitudes.

Let’s understand what attitudes and behaviors are.


Attitude refers to a set of emotions, beliefs, and opinions toward a particular object, person, thing, or event. Attitudes are often the result of experience or learned tendency, and they can have a powerful influence over behavior.

Eg: Football is the best sport (that is an opinion I have). …

Background Image credit: aronvisuals

Let’s break down the terms - UX and strategy

What is UX and why is it important

When you are working on a product or service, every company or a non-profit needs to provide the best user experience so that the users achieve what they hope to achieve by using their products or services.

Eg: For a company — If a website that files taxes on your behalf doesn’t do the work then you as a user will be frustrated and would never go back to the website.

Eg: For a non-profit like a government website — If users come to check for any visa issue and don’t…

An image with ROI written on it
An image with ROI written on it
Image credit: background image by (aplaceforcreation) and money image by (nilsson)

When you invest in something, you expect a return. The investment can be in terms of anything, money, time, resources, etc.

For design, the investment can be in terms of hiring a new designer or an intern, working on a design system, assign more time for research, redesign a flow, design a feature, etc.

You need to care about design ROI to gain executive buy-in and to obtain any resources if you need it.

Issue while defining the ROI of design

It is difficult to define the ROI of design because there are no clear metrics to quantify the impact of just design. When talking about a…

An image asking you to choose 2 options out of 3 available, which you would choose and why?
An image asking you to choose 2 options out of 3 available, which you would choose and why?
Background Image used here by Paweł Czerwiński

What are tradeoffs

When you are designing, you are making a design decision. Every time you are making a decision, you are compromising on something else. It is up to you to decide what is mandatory, what is optional, and what is to keep out.

Every team in an organization is dealing with the tradeoff. Eg: Engineers are deciding internally how to improve the code. What they can change in a given period given the resources they have.

Tradeoffs in design

While designing, you are going through so many alternatives ideas, solutions and it can be difficult to decide which should you select and which should…

A user’s needs for a given product changes with time and space. Eg: A user’s needs for a given product in the morning at home may be different than in the afternoon at the office.

When designing UI, most of the time we are more interested in the effect rather than the cause. Eg: Cliona is a returning user for an e-commerce app The cause may be that she wants to check on out of stock items or she is checking to see if the price has dropped etc.

Sometimes when designing, we embrace static methods of planning and executing…

As per Wikipedia:

A content designer’s task is to communicate information in the best way possible. They usually work with text, images, or video. Content designers research the audience so that they can design effective content for them. They try to make it simple for that audience to find the content they need.

Titles related to content

You might come across different content related titles such as Content Strategist, Content Developer, UX Writer, Digital Content Specialist. Are the titles completely different or are they interchangeable?

The answer is the same as the answer to other design roles, which is, it depends on the companies…

My classes were held online from February due to pandemic. Few international students had left for home. However, the online classes didn’t affect the studies. We were using the software provided by my college for lectures. For discussion, we had breakout rooms where we would collaborate. I haven’t worked remotely so it was really awesome to collaborate this way.

This was what happened when students in my class realized that they can make shapes in the software.

A screenshot showing students in the class playing tic-tac-toe
A screenshot showing students in the class playing tic-tac-toe
Students in my class when they realized they can make shapes

The module I was taught this semester was User Interaction Design, Social Media Application, and Design Principles & UX.

Key Takeaways:

1. For…

Accessible Design
The design practice in which the needs of people with disabilities are specifically considered.

Buses in Dublin has wheelchair access
Buses in Dublin has wheelchair access
Wheelchair Access on buses in Dublin

Universal Design

The design of products and environments to be usable by all people without the need for adaptation or specialized design.

Eg: Anyone can use the automatic door without adjusting.

Sumit Narang

Product Designer

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